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Investing.com -- Piper Sandler has downgraded Roblox shares to Neutral and cut the price target to $50 from $100 in a note on Tuesday, citing weak first-quarter guidance and mounting uncertainty around the gaming platform's age-verification rollout.
Roblox (NYSE: RBLX) is weathering a massive sentiment shift. On Friday, the stock plunged 18% after management slashed its full-year bookings guidance by nearly $1 billion. The culprit is friction from newly implemented child safety measures. These strict age verification protocols and communication restrictions have materially slowed new user acquisition. Shares are currently trading around $45, hovering near an 18 month low.
Roblox is tightening child safety rules, including mandatory age verification, which is slowing user growth. The company has sharply reduced its full year guidance for bookings and revenue as these measures create friction on the platform. Management is presenting the shift as an investment in long term platform health, even as engagement metrics and near term financial expectations come under pressure. For investors watching NYSE:RBLX, the impact of these policy changes comes on top of an...
Roblox stock posted stomach-churning losses in Friday’s premarket, offering a valuable lesson for investors in companies that sell to children: what’s good for customers can be very, very bad for shareholders. Roblox stock was down 24% in premarket trading after the online gaming platform popular with children posted results following Thursday’s closing bell. The guidance for bookings was also revised down to a year-over-year increase of 8% to 12%, far down from a previous 22% to 26%.