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The Apple Upgrade program will allow customers to pay monthly for new products and then return, upgrade or buy the device.

Apple just posted its best March quarter ever and reclaimed the title of world's most valuable company, yet three cracks in the foundation suggest the 24% year-to-date run has borrowed heavily from future returns.

Leasing prices start at $17.99 per month for iPhone, $11.99 for Apple Watch, $24.99 for Mac, and $11.99 for iPad.

According to reporting from Bloomberg’s Mark Gurman, Apple is preparing an aggressive push into the living room with an AI-powered command center designed to sit at the heart of your home. The core of Apple’s immediate strategy centers on a new wall- or desk-mounted smart display featuring a roughly 7-inch square screen. Powered by a customized operating system that blends elements of tvOS, watchOS, and iOS, the UI relies on a familiar grid of apps, interactive widgets, and customizable Apple Wa

Apple just reclaimed the title of world's most valuable company, and with earnings on July 30, investors face a critical question about whether the momentum behind its record Services growth and fresh buyback can survive scrutiny.

Apple's market cap reached $5 trillion.

A big bear on Apple emerges ahead of earnings.

The broad market exchange-traded fund SPDR S&P 500 ETF Trust (SPY) was up 0.02%, and the actively tr

Apple (NASDAQ:AAPL) incoming chief executive John Ternus said he intends to build on the company’s recent success in film and television when he takes over leadership of the iPhone maker in September. Apple entered the original content market in 2019 with the launch of its Apple TV+ streaming service, producing a growing catalogue of award-winning films and television series.

Stock Market Today: The Dow Jones index rose, but tech futures dropped as chip stocks Micron and Sandisk dived. Coca-Cola jumped on earnings.

The program, called Apple Upgrade, covers iPhone, Apple Watch, Mac, and iPad and replaces the existing iPhone Upgrade Program

Apple on Tuesday launched a device leasing program in the U.S. through ‌payments firm Klarna, offering customers monthly plans for ‌iPhones, Macs, iPads and Apple Watches. The program, called Apple Upgrade, expands ​the technology giant's payment options and replaces its existing iPhone Upgrade Program and iPhone Payments offering in the country. Customers can lease iPhones and Apple Watches for ‌12 or 24 ⁠months, while Macs and iPads are available under 24- or 36-month plans, Apple said.

Nvidia (NASDAQ: NVDA) shares fell 4.99% on Monday to close at $196.51, stripping roughly $250 billion from the chipmaker’s market value and ceding the title of world’s most valuable company to Apple, which rose more than 1% to a market cap of roughly $4.95 trillion on the day. Pre-market pricing on Tuesday points to a further decline, with shares quoted at $194.84 ahead of the open.

The market is holding out for strong financial news out of the consumer tech giant, but that might not be enough.

Here is a way to get paid a real income on your Alphabet shares right now, which you keep no matter what, in exchange for capping your gains at a price above today's.

South Korea's Kospi fell 10% and Nasdaq-100 futures dropped more than 1% as semiconductor names slid for a fourth session

Investing.com -- Just one of five mega cap technology companies that reported earnings this quarter managed to outperform the S&P 500 the following day, which warns that the pattern is likely to persist as AI capital expenditure anxiety continues to overshadow otherwise solid results.

PayPal doubled down on its turnaround plan on Tuesday, raising its 2026 profit forecast and outlining cost-saving steps, as it looks to convince investors that it is worth more than the $53 billion takeover offer ‌that analysts described as "low-ball". The payments company, once the crown jewel of American financial technology, received a $60.50-per-share bid from Stripe ‌and private equity firm Advent International, Reuters reported earlier this month, citing sources. The offer is a fraction of the roughly $360 billion valuation PayPal commanded as a pandemic-era ​darling in 2021.

Nvidia stock is ‘cheap as chips’, as the popular British saying goes. A rebound doesn’t appear likely yet, with the stock down 1% in premarket trading. The stock fell alongside a broader semiconductor sector selloff after reports that a Chinese company has started mass producing key chip-making machines.

Micron, Nvidia, and other AI stocks struggle as investors fret about rising costs and competition from China.

Asian chip stocks sold off today, pushing South Korea’s Kospi index 10% lower and Japan’s Nikkei 4% in the red. That followed a tough session for U.S. chipmakers that looks set to extend to today, with Intel, Micron and others sliding premarket.

‘Investors are too complacent,’ KeyBanc analyst Brandon Nispel says after the iPhone maker’s market cap surpasses Nvidia.

July 28 (Reuters) - Nasdaq futures fell on Tuesday, mirroring a cautious mood across global markets toward AI chip stocks on concerns about hefty corporate spending and rising Chinese competition,

The analyst fair value estimate for Apple has moved from US$312.72 to US$319.02, which may catch your attention if you track price targets closely. This shift sits within a wider spread of views, with recent research placing Apple price targets anywhere from the mid US$200s to the high US$300s, based on differing takes on Apple Intelligence, AI positioning, and ecosystem strength. Read on to see how this evolving narrative could shape the way you think about Apple over the coming quarters and...

<body><p>STORY: :: Los Angeles, California / July 27, 2026</p><p>:: Apple's incoming CEO says he plans to build on the company's momentum in film and television</p><p>:: John Ternus, Incoming Apple CEO</p><p>"Yeah, I think we have such tremendous momentum right now at Apple TV. There are so many amazing shows, so many amazing characters and stories and so we're just going to keep building on that momentum."</p><p>:: The company found success with the&nbsp;blockbuster film 'F1' and the&nbsp;Emmy-winning show 'Ted Lasso'</p><p>:: Tim Cook, Apple CEO</p><p>"We'll do things that we can bring something unique to, where we can innovate in a way that others might not be able to and I feel like we're really doing that with F1. We're so excited about how we're doing there and the viewership numbers that we're getting and so more things like that would be possible."</p><p>The technology giant began offering original TV series and films through the Apple TV+ streaming app in 2019. The company found success with Oscar ​best picture winner "CODA," box-office blockbuster "F1" and Emmy-winning shows such as "The Studio" ​and "Ted Lasso."</p><p>Cook said Apple was open to future partnerships in the entertainment realm if the company feels it can bring a particular expertise. He pointed to the arrangement with the Formula 1 racing league.</p><p>For the Brad Pitt movie "F1," Apple built custom cameras to help make audiences feel like they were inside a race car. F1 races are now shown exclusively on Apple TV in the United States, and the company provides leaderboards, updates and other coverage on Apple News and other apps.</p><p>Last month, senior Apple executive Eddy Cue told Reuters the company's goal was to offer "better and more" TV shows and movies on streaming and in cinemas.</p></body>

Today Earnings (a.m.): Coca-Cola, UPS, Boeing, Sherwin-Williams, Hilton, Centene, PayPal, S&P Global Earnings (p.m.): Visa, Ford Motor, Mondelez International, Waste Management, PPG Industries, Bloom Energy, Avis Budget, Seagate Technology Economic data: Consumer confidence index, Johnson Redbook retail sales index, U.

SINGAPORE, July 28 (Reuters) - Asian markets fell on Tuesday led by chipmakers on unease about the massive funding demands of the AI boom, while a slide in oil prices did relatively little to lift

New Chinese AI technologies and a remarkably strong listing by the country’s largest memory chip firm weighed on sentiment toward U.S. semiconductors.

Investor optimism was driven by AI optimism, a multibillion-dollar acquisition, and strong earnings execution.

Dan Niles says Apple's AI missteps saved it from a capex trap, but warns its valuation carries risk into earnings.