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e.l.f. Beauty (ELF) Launches Haircare And Cuts Prices To Rebuild Demand
Simply Wall St.49d agobearish
e.l.f. Beauty (ELF) Launches Haircare And Cuts Prices To Rebuild Demand

e.l.f. Beauty (NYSE:ELF) has launched e.l.f. Hair, its first haircare line, expanding beyond its core cosmetics and skincare portfolio. The company is pairing this launch with selective price reductions on key products after earlier broad price increases were followed by weaker unit sales. e.l.f. Beauty is tying the new category to its digital engagement push, including activity on platforms such as Roblox, to reach younger consumers. e.l.f. Beauty operates in the mass cosmetics and...

e.l.f. Beauty CEO explains brand's 'zero-distance' relationship with consumers
Yahoo Finance Video50d agoneutralVIDEO
e.l.f. Beauty CEO explains brand's 'zero-distance' relationship with consumers

Yahoo Finance Executive Editor Brian Sozzi sits down with e.l.f. Beauty (ELF) Chairman and CEO Tarang Amin at the 2026 Cannes Lions International Festival of Creativity to discuss the beauty brand's close relationship to its customer base and the broader beauty community. E.l.f. Beauty recently launched its first-ever line of haircare products: e.l.f. Hair.

e.l.f. Beauty CEO explains brand's 'zero-distance' relationship with consumers
Yahoo Finance Video50d agoneutralVIDEO
e.l.f. Beauty CEO explains brand's 'zero-distance' relationship with consumers

Yahoo Finance Executive Editor Brian Sozzi sits down with e.l.f. Beauty (ELF) Chairman and CEO Tarang Amin at the 2026 Cannes Lions International Festival of Creativity to discuss the beauty brand's close relationship to its customer base and the broader beauty community. E.l.f. Beauty recently launched its first-ever line of haircare products: e.l.f. Hair.

e.l.f. Beauty bets on hair as its next growth engine
Proactive56d agoneutral
e.l.f. Beauty bets on hair as its next growth engine

elf Beauty Inc (NYSE:ELF) is stepping into haircare, its most significant category expansion since launching skincare in 2022. Jefferies analysts see the move as a strong strategic fit, viewing the launch as "a positive addition to the company's fall innovation cycle, supported by favorable...

Is e.l.f. Beauty, Inc. (ELF) A Good Stock To Buy Now?
Insider Monkey60d agobullish
Is e.l.f. Beauty, Inc. (ELF) A Good Stock To Buy Now?

Is ELF a good stock to buy? We came across a bullish thesis on e.l.f. Beauty, Inc. on TheValueNerd’s Substack. In this article, we will summarize the bulls’ thesis on ELF. e.l.f. Beauty, Inc.’s share was trading at $52.28 as of June 8th. ELF’s trailing and forward P/E were 116.91 and 15.58 respectively according to Yahoo Finance. […]

Here Are Friday’s Best Wall Street Analyst Research Calls: Adobe, Advanced Micro Devices, Ares Capital, Coca Cola, e.l.f. Beauty, FormFactor, Kratos Defense, Travelers, Williams-Sonoma, and More
24/7 Wall St.60d agoneutral
Here Are Friday’s Best Wall Street Analyst Research Calls: Adobe, Advanced Micro Devices, Ares Capital, Coca Cola, e.l.f. Beauty, FormFactor, Kratos Defense, Travelers, Williams-Sonoma, and More

Pre-Market Stock Futures: Futures are trading higher as excitement builds for the Elon Musk Space Exploration Technologies IPO (NASDAQ: SPCX), which is priced at $135 per share and set to begin trading later today. We saw a big risk-on Thursday, which produced a massive rally across the major indices, as once again, President Trump said ... Here Are Friday’s Best Wall Street Analyst Research Calls: Adobe, Advanced Micro Devices, Ares Capital, Coca Cola, e.l.f. Beauty, FormFactor, Kratos Defense,

Why e.l.f. Beauty (ELF) Is Up 11.8% After Rhode-Fueled Growth Amid a GAAP Loss
Simply Wall St.61d agoneutral
Why e.l.f. Beauty (ELF) Is Up 11.8% After Rhode-Fueled Growth Amid a GAAP Loss

In recent days, e.l.f. Beauty reported FY26 net sales growth of 25% and a seventh consecutive year of market share gains, supported by rapid international expansion and strong momentum from its acquired rhode brand, even as higher costs and tariffs pushed the company into a GAAP loss. Rhode’s rapid growth, global rollout into Mexico and multiple European markets, and premium new product collections highlight how e.l.f. is using acquisition-led brand extensions to broaden its reach and...

Jim Cramer on e.l.f. Beauty: “I Don’t Want to Touch It”
Insider Monkey62d agoneutral
Jim Cramer on e.l.f. Beauty: “I Don’t Want to Touch It”

e.l.f. Beauty, Inc. (NYSE:ELF) was among the stocks Jim Cramer discussed during Mad Money, as he highlighted a difficult backdrop for stocks. A caller asked whether the stock is a buy, sell, or hold in light of its most recent quarterly earnings. Cramer commented: I think this is a very, very challenged group, okay? Not […]

Rhode’s Global Expansion Tests e.l.f. Beauty’s Premium Growth Story
Simply Wall St.66d agoneutral
Rhode’s Global Expansion Tests e.l.f. Beauty’s Premium Growth Story

Rhode, the premium brand in e.l.f. Beauty’s portfolio (NYSE:ELF), is launching a major global expansion into Mexico and seven European markets. The move marks Rhode’s first direct to consumer push outside the US, paired with the global debut of its Summer '26 Collection. This expansion broadens e.l.f. Beauty’s geographic reach and adds a new channel for international revenue beyond North America. For e.l.f. Beauty, known for accessible cosmetics and skin care, Rhode sits at the higher end...

E.l.f. Beauty Taps Survivor Partnership To Drive Brand Reach And Sales
Simply Wall St.70d agobullish
E.l.f. Beauty Taps Survivor Partnership To Drive Brand Reach And Sales

e.l.f. Beauty (NYSE:ELF) has partnered with CBS's Survivor, introducing the "e.l.f.ie Advantage" vignette series. The partnership includes a special edition "e.l.f. x Survivor Buff Bundle" tied to the show. This collaboration links e.l.f. Beauty’s products with a mainstream, widely watched TV franchise. e.l.f. Beauty operates in the mass and prestige beauty segments, where brands often compete for attention across social media, retail displays and influencer channels. By linking its...

Jim Cramer Says “Call Me Confused About ELF”
Insider Monkey71d agoneutral
Jim Cramer Says “Call Me Confused About ELF”

e.l.f. Beauty, Inc. (NYSE:ELF) was among the stocks Jim Cramer was focused on, as he discussed Mad Money’s latest game plan for the week. Noting that the stock has been “beaten up,” a caller asked whether they should buy more shares or just hold their position. Cramer replied: I’m worried about it. I’m worried about […]