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Reddit rallies as AI‑driven ad growth fuels strong revenue outlook
Reuters102d agobullish
Reddit rallies as AI‑driven ad growth fuels strong revenue outlook

Reddit shares jumped over 12% on Friday after an upbeat quarterly revenue forecast underscored growing returns from the social media company's ‌AI-driven advertising tools. If current gains hold, Reddit is on track to add about $3.4 ‌billion in market value. The company's AI-optimized ad platform enables advertisers to place targeted ads directly within relevant discussion ​threads across its interest-based communities called subreddits.