Apple (AAPL) is unlikely to lose customers as a result of the iPhone maker increasing prices on its
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Apple (NASDAQ:AAPL) just raised Mac and iPad prices by $100 to $300 depending on the device, and CNBC’s MacKenzie Sigalos framed the move as the first real crack in Apple’s pricing dam. “Those shares falling this morning as investors digest the company’s first real move to pass the AI memory crunch directly onto consumers,” she ... Apple Is Quietly Hiking Prices on Macs and iPads, and the iPhone Could Be Next
Apple cites "an unprecedented challenge" from the expansion of AI data centers.
Apple said Thursday it was raising prices for its MacBook computers, iPad tablets and other products, citing spiraling memory and storage costs sparked by the rise of artificial intelligence.The price hikes -- the first concrete change stemming from outgoing CEO Tim Cook's repeated warnings about rising costs -- sent Apple shares plummeting more than 4.7 percent in morning trade.
The increases hit nearly every Mac and iPad — up to $1,300 on the priciest Mac. The culprit: AI data centers.
Apple shares declined on Thursday after MacBook and iPad price increases tied to memory costs, but Gene Munster says ecosystem lock-in will blunt demand impact.
Apple raises MacBook and iPad prices by $100 to $300 and leaves the door open to more increases
Shares of Apple (NASDAQ:AAPL) are down 6% in midday trading on Thursday, sitting near $274 after closing the prior session at $293. The slide is Apple stock’s sharpest single-day move in months and stands out against its 38% one-year gain. The trigger came straight from the C-suite. Apple announced price increases on MacBooks and iPads, ... Apple Sinks 6% in a Memory-Cost “Hundred-Year Flood” That Has Micron Surging
Apple Inc (NASDAQ:AAPL, XETRA:APC) shares fell more than 6% on Thursday after the company announced price increases across several MacBook and iPad models, marking its first formal move to pass rising memory and storage costs on to consumers amid intensifying AI-driven demand for...
Apple stock fell on Thursday after the tech giant jacked up prices on its MacBooks and iPads, increasing worries that its comeback year could be screeching to a halt. Shares dropped 5.2% to $277.89, on pace for their largest percentage decrease since April 4, 2025, according to Dow Jones Market Data. The prices changes, all at least $100, are laid out on Apple’s website.
MILAN, June 25 (Reuters) - Ferrari's first-ever EV model, which has triggered a flurry of criticism since its unveiling last month, needs to be "digested" before it can be understood, the company's

Apple is expected to raise prices across its product lineup as memory chip shortages increase component costs. Yahoo Finance Tech Editor Dan Howley joins Julie Hyman on Market Catalysts to discuss what the price hikes could mean for consumers and Apple's hardware business.
Micron's blowout earnings sent the stock soaring Thursday, but the bigger market message showed up in Apple's share price.
Apple (NASDAQ:AAPL) has become one of the more interesting setups in mega-cap tech. After a 46.9% rally over the past year and an 8.01% year-to-date gain, the stock consolidated in June. With earnings accelerating and the iPhone 17 cycle feeding the top line, our model sees room for double-digit upside. Our 24/7 Wall St. price ... Apple’s Target Climbs as Earnings Accelerate: The Case For Double-Digit Upside
Apple increased prices on MacBook and iPad devices Thursday, saying that AI data center investments have triggered a chain reaction that forced its hand.
Apple raised Mac and iPad prices as an AI memory shortage lifted costs, and the stock fell on demand fears.
Apple raises prices of MacBook Air and Pro along with iPad Air and Pro.
Apple raised prices by up to $300 on five products Thursday, blaming an AI-driven surge in memory and storage costs
The stock market is leaving Big Tech stocks in the dust. The Dow surged 733 points, or 1.4%, while the S&P 500 gained 0.3%. The Nasdaq, which was up nearly 1% at the open, was down 0.6%. More than four-in-five S&P 500 stocks were set to close higher, but the Roundhill Magnificent Seven ETF dropped 2%.
Morgan Stanley upgraded Qualcomm to ‘Equal Weight’ from ‘Underweight’, while hiking the price target by 58% to $231 from $146.
The artificial intelligence boom is creating winners and losers in places many investors never expected. While most attention remains fixed on GPUs from Nvidia (NASDAQ:NVDA), memory chips have quietly become one of the industry’s biggest bottlenecks. Every AI server requires massive amounts of high-bandwidth memory (HBM) and DRAM, and supply simply can’t keep pace with ... Memory Price Tsunami Swamps Apple as Tim Cook Hikes Prices 20%
Apple has raised laptop and iPad prices by up to 25pc after a surge in chip costs caused by the AI boom.

Apple is increasing prices on some of its MacBooks and iPads to offset the impact of the global memory crisis.

Apple is increasing the price of some of its MacBooks and iPads to offset the impact of the global memory crisis.
AI was supposed to be a tide that lifted all ships within the sector. Microsoft (NASDAQ: MSFT) is the leading exception. So far this year, the stock is down 24%. The market is 7% higher, and the market’s long-term trade is just bad or worse. Over the last five years, the stock has risen 38% ... Microsoft’s Stock Is Crippled

May's Personal Consumption Expenditures (PCE) index — the Federal Reserve's preferred inflation gauge — saw inflation rise 0.4% month-over-month and 4.1% year-over-year Core PCE, which excludes food and energy prices, rose 0.3% monthly and 3.4% annually, marking the highest level since 2023. Morning Brief Host Julie Hyman is joined by Yahoo Finance Tech Editor Dan Howley and Epistrophy Capital Research chief market strategist Cory Johnson to further examine rising price trends.