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Stocks that outperform the market usually share key traits such as rising sales, expanding margins, and increasing returns on capital. The select few that can do all three for many years are often the ones that make you life-changing money.

The latest trading day saw Ross Stores (ROST) settling at $227.79, representing a +1.2% change from its previous close.

Price targets for Ross Stores have been lifted into a range of roughly US$226 to US$248 per share, even as one fair value model holds at US$229.81 per share. Analysts tying these higher targets to a "healthy" Q4 earnings beat, broad based strength in merchandising, marketing and store operations, and an expanding off price opportunity are helping shape a more optimistic tone around the stock. As you read on, you will see how to interpret these shifting views and what to watch as the narrative...

Retailers are overhauling their operations as technology redefines the shopping experience. But many seem to be moving too slowly as their demand is lagging, causing the industry to underperform the market - over the past six months, retail stocks have shed 3.4%. This drawdown was disheartening since the S&P 500 gained 3.4%.

Investing.com -- A shifting marketing landscape is forcing global retail brands and apparel companies to rethink their growth strategies.

Ross Stores is poised to report its first-quarter results shortly, with analysts forecasting a low-double-digit year-over-year increase in earnings, reflecting steady momentum in profitability.

Investing.com -- An oil price shock stemming from the Middle East conflict could reshape the U.S. discretionary retail landscape, but Barclays says off-price retailers are best positioned to weather the storm while traditional apparel names face the greatest pressure.