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Beyond Meat, Inc.
Consumer Staples · Packaged Foods & Meats
Structural: plant-based meat category contracted ~25% from 2021 peak as consumers re-rated taste-vs-price and ultra-processed concerns hardened. $BYND went from $14B mkt cap on $234 IPO to sub-$100M on a sub-$1 stock with NYSE listing-deficiency risk.
Restructuring playbook is real but late - headcount cuts, EU/China retrenchment, SKU rationalization toward premium 'Beyond IV' platform, gross-margin recovery push toward >20%. 1B convertible notes is the dominant variable.
Bull (3): (1) Brand equity intact at grocery - Whole Foods, Sprouts, $KR shelf space defended even as volumes fell; (2) Beyond IV product reset materially closes gap on saturated-fat / sodium criticism and re-opens enterprise foodservice doors; (3) Convertibles trade at deep distress (~20c) - any out-of-court exchange that haircuts principal de-risks equity asymmetrically.
11 before 2027 note maturity; (3) Private-label plant-based (Kroger Simple Truth, Trader Joe's) compresses price tier $BYND needs to defend; (4) QSR partnership churn - $MCD McPlant pulled, $YUM Beyond Fried Chicken tests ended, $SBUX Beyond breakfast sausage delisted - removes the volume flywheel the IPO bull case priced.
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