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Faster upgrades and more customers buying higher-priced devices are likely to be Apple's goals.

Apple's earnings report comes days after the company launched Apple Upgrade in the U.S.—a program that BofA Securities says could improve affordability for consumers and help the company wrestle some control from wireless carriers. As part of Apple Upgrade, customers now have one- or two-year leasing options for iPhones and Apple Watches, and two- or three-year options for Macs and iPads. Apple has long offered trade-ins and financing plans, but "the new structure packages those familiar mechanics into a broader platform spanning major hardware categories," wrote Wamsi Mohan, an analyst at BofA.

Klarna Group (NYSE:KLAR) has been selected as the leasing provider for Apple Upgrade, Apple's new hardware leasing program in the United States. The program supports financing for Apple hardware across in-store and online checkout channels. Klarna Group now sits inside a high-profile consumer hardware program with Apple Upgrade in the US. The stock closed at $18.71 and is down 1.7% over the past week, 7.8% over the past month, and 34.5% year to date. Those moves frame the Apple partnership...

Apple Inc (NASDAQ:AAPL, XETRA:APC) has rolled out Apple Upgrade nationwide in the US, a hardware-leasing program available through the company's online store, the Apple Store app and its retail locations. The program offers 12- and 24-month leasing terms for iPhone and Apple Watch, and 24-...

Apple is launching a device leasing program called 'Apple Upgrade' on July 28 in the U.S. to ‌boost sales, Bloomberg News reported on Tuesday, citing people with ‌knowledge of the matter. The new service arrives as Apple has raised prices on ​its iPads, MacBooks and other devices except the iPhone, no longer able to shield customers from surging memory and storage chip costs driven by the AI industry's data-center buildout. Apple Upgrade will support most iPhone, ‌Mac, iPad and Apple Watch ⁠models and the company is partnering with Klarna Group as the financial backer for the program, the report ⁠said.

Mizuho analyst Dan Dolev just turned up the volume on the bull case for Affirm Holdings (NASDAQ:AFRM), raising his price target to $100 from $95 while keeping an Outperform rating. The driver: Affirm’s pre-investor-forum disclosure of a $100 billion gross merchandise volume (GMV) target, which implies roughly 25% annual growth. For prudent investors, the price ... Mizuho Hikes Affirm Price Target to $100 as $100 Billion GMV Goal Powers Bull Case

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