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Investing.com61d agobullish

Unity and AppLovin stocks jump on Edgewater upgrade & ad pivot

Shares of Unity Software and AppLovin climbed in recent trading, advancing 5% and 3% respectively, following a sweeping sector upgrade by Edgewater Research. Analyst Joe Wittine raised his rating on both mobile-advertising giants to Outperform, citing a noticeable industry pivot toward ad-supported monetization that is reshaping the mobile gaming ecosystem and alleviating long-standing investor concerns. The Ad-Supported Pivot The core driver of the upgrades is a validated channel shift toward I

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