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Ross Stores Defies the Age of E-Commerce. The Stock Has More Room to Rally.From screen-time eyestrain to social media’s negative impact on mental health, there are plenty of reasons to get offline even as technology takes over more aspects of our lives. Off-price retailers like Ross Stores are living proof that analog can thrive in the age of e-commerce. Investors might be hesitant to invest in Ross Stores after the shares soared some 80% in the past year, but consider another double-digit number: 17%.