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e.l.f. Beauty (ELF) Launches Haircare And Cuts Prices To Rebuild Demande.l.f. Beauty (NYSE:ELF) has launched e.l.f. Hair, its first haircare line, expanding beyond its core cosmetics and skincare portfolio. The company is pairing this launch with selective price reductions on key products after earlier broad price increases were followed by weaker unit sales. e.l.f. Beauty is tying the new category to its digital engagement push, including activity on platforms such as Roblox, to reach younger consumers. e.l.f. Beauty operates in the mass cosmetics and...