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Philadelphia cream cheese launches 3 new flavors in 2026Kraft Heinz is increasing spending on the Philadelphia brand by 63% this year as part of a $700 million push to revive its portfolio
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Kraft Heinz is increasing spending on the Philadelphia brand by 63% this year as part of a $700 million push to revive its portfolio
The food giant is rejiggling the brand known for its bright colors as part of a broader innovation plan to return the company to growth.
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