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Trump's midterm push, election uncertainty and AI's political scrutiny could shape markets. Explore ETFs positioned for potential sector and post-election gains.

Your name doesn't have to be Jen-Hsun Huang to make a fortune on an S&P 500 stock this year. Michael Dell's stock holdings made even more.

<p>The ETF industry appears to be partially shifting gears, from expansive growth to a greater focus on scale if recent acquisitions are any indicator. The ETF Zoo crew talks this emerging trend, as well as the ongoing innovation happening from leveraged funds to new filings for farmland, and what the AI chokepoints really mean for ETFs and investors in an episode you don't want to miss.</p>

Gold investors celebrating a decade of gains may not realize the IRS treats their ETF shares like coins and jewelry, triggering a tax rule that quietly separates gold holders from equity investors at the worst possible moment.

<p>Today is the day. At its "Surprise and Shine" event on September 9, 2026, Apple is expected to unveil its first-ever foldable iPhone — a roughly $2,000 device that could be the company's most important product launch in years — alongside the iPhone 18 Pro and Pro Max. For the millions of investors who own Apple through ETFs, the bigger question isn't the phone. It's what happens to the funds that hold Apple as a top position. Here's what history says about Apple on launch day, and the ETFs th

<p>Before you buy any ETF, there's one page you should visit first: its ETF.com fund page. Type any ticker after etf.com — like <a href="/QQQ">etf.com/QQQ</a> — and you land on a single, comprehensive dashboard that tells you everything you need to know about the fund, from its live price to what it holds to how efficiently it trades. Here's a guided tour of what an ETF.com fund page offers, and how to use it to make smarter decisions.</p>

<p>They're two of the most popular ETFs on the planet, held by tens of millions of investors and they're often pitched as alternatives to each other. But <a href="https://www.etf.com/VOO">VOO</a> and <a href="https://www.etf.com/QQQ">QQQ</a> are built for different jobs. One gives you the broad U.S. market at rock-bottom cost; the other concentrates your money in the biggest growth and tech names for higher potential returns and higher risk. Here's a complete <a href="https://www.etf.com/VOO">VO</a>

The S&P 500 has become overexposed to the AI industry.

Invesco offers two funds tracking the exact same Nasdaq-100 stocks with the same management team, yet one of them quietly drains thousands of dollars from a long-term investor's portfolio. Knowing which ticker belongs in your account depends entirely on how you plan to use it.

Dividend investors and total-return investors have been fighting the same retirement argument for decades, and both sides have real ammunition. Four ETFs expose a blind spot each camp refuses to admit.

Investors holding the Vanguard S&P 500 ETF and related funds very much want history to repeat.

Why choose between double-digit percentage gains on stocks and insane 5.2%-plus yields on long-term Treasurys? You can have both.

<p>US-listed ETFs took in $21.3 billion last week, most of it into bonds. The standout, though, was UCBG.</p>

A $1.2 million position in Vanguard's most popular S&P 500 fund looks like broad diversification until you open the shareholder report and see where most of that money actually sits. For a 64-year-old counting on this portfolio for the next 30 years, the sector breakdown changes the risk calculation entirely.

The Vanguard S&P 500 Growth ETF tracks the leading growth stocks on U.S. markets.

The iShares S&P 100 ETF just swapped out a toothpaste giant and a mall REIT for four AI infrastructure plays, and the move reveals something uncomfortable about what this so-called blue-chip fund has quietly become.

The Vanguard S&P 500 Growth ETF is a solid growth bet for buy-and-hold investors.

Style Box ETF report for VOOV

That investment would have compounded at a rapid rate.

Nvidia is now consistently profitable and sports a reasonable valuation, making it a blend of growth and value.

History has encouraging news for S&P 500 investors.

One account legally strips taxes from contributions, growth, and withdrawals all at once, and most people who have it are leaving the compounding power almost entirely on the table. Three ETFs can fix that problem for good.

<p>From the metaphorical ETF land grab to the very real farmland ETF land grab, this week's <em>ETF Zoo</em> touches on all the latest happenings in the industry on the tails of a whirlwind summer. Don't miss Dave Nadig, Sumit Roy, Cinthia Murphy, and James Seyffart as they dig into the debasement trade, degenerate strategies, sports betting and more. </p>

You can't go wrong with either, but one has a key difference that gives it the edge.

The Vanguard Russell 1000 Value ETF is better equipped to evolve in lock step with the modern market than the rigid Vanguard Morningstar Value ETF.

The Vanguard Russell 1000 Growth ETF has structural advantages that prioritize today's leading growth stocks.

Riding the momentum stock trade was a financial gravy train for years — but the strategy suddenly petered out.

There's one Vanguard ETF that gets my top pick every time.

September has a well-earned bad reputation with S&P 500 investors. But some think signs point to a better September this year.

<p>The largest ETFs by assets aren't necessarily the most profitable for issuers.</p>