JPMorgan expects Nike's China distribution reset and U.S. store closures to pressure earnings through fiscal 2028.
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A rough run continues for Nike.
The lawsuit was filed in California, which has a law that bans deceptive reference prices.
Nike stock is downgraded to Underweight with J.P. Morgan estimating the company could face a $1 billion headwind in China.
Investing.com -- JPMorgan downgraded Nike to Underweight from Neutral in a note Tuesday, warning investors that the financial impact of the company's turnaround decisions will linger far longer than the Street expects, pressuring earnings through fiscal 2028.
JD Sports Fashion PLC (LSE:JD., OTC:JDSPY) has been downgraded by RBC Capital Markets as it views sportswear markets as "highly promotional", with lower-income consumers under pressure from the elevated cost of living. Cutting the rating to 'sector perform' from 'outperform', with a 100p...

<body><p>STORY: :: Was sponsoring the World Cup worth it?</p><p>:: Peter Devlin, Business reporter</p><p>"Was sponsoring the World Cup worth it?</p><p>If you ask Adidas - maybe not. Shares in the sportswear giant just suffered their biggest drop on record.</p><p>Its huge World Cup marketing bet delivered blockbuster sales - but profits couldn’t keep up.</p><p>Adidas went all in on football’s biggest stage - launching merchandise months before rivals Nike and Puma.</p><p>Then backed it all with a star-studded campaign featuring Timothée Chalamet, Lionel Messi and Bad Bunny.</p><p>And the campaign worked. Adidas sold four times more jerseys and twice as many footballs as the previous tournament, generating around €1.5 billion in World Cup-related sales.</p><p>But attention doesn’t come cheap. Adidas spent an extra €212 million on marketing. So was it worth it?</p><p>Adidas is racing to find its next hit as demand for its Samba and Gazelle sneakers cools.</p><p>But while trends fade, owning the world’s biggest sporting stage is something no rival can take away.</p><p>And in the battle for attention, that might just be the winning goal."</p></body>
Adidas shares tumbled on Thursday after the sportswear giant missed quarterly profit expectations following higher marketing spending around...
VF (VFC) shares fell sharply Wednesday after the apparel and footwear company reported a wider-than-
Ford is expanding its customization and aftermarket business to capture more of the $53 billion U.S. aftermarket, adding accessories, performance parts and exclusive limited-edition vehicle “drops.” Ford Custom Garage debuted its first limited-edition “vehicle drop” on Monday, unveiling a desert...
Analysts who follow Nike are expressing skepticism about its move to consolidate online sales in China. The company said Wednesday that it will cut off most of the third-party e-commerce vendors who sell its products, consolidating sales into about a dozen of the country’s top e-commerce platforms and Nike’s own Chinese-language website and app. “The decision to terminate this very important channel is a strategic misstep in our view,” said Laurent Vasilescu, an analyst at BNP Paribas.
Sportswear giant moves to regain control of its digital brand
The company is simplifying its digital network as it tries to revive growth in a key market.
Sales will run through Nike's own channels plus Tmall, JD.com and Douyin from January
In recent months, Nike completed its share repurchase program announced in June 2022, buying back 124,360,522 shares for US$12,124.68 million, while also facing weak consumer demand, discounting in key Sportswear and Jordan lines, and criticism from LeBron James about losing cultural relevance. The company also missed out on World Cup final exposure as Adidas-sponsored teams dominated the spotlight, limiting Nike’s tournament-related brand visibility and merchandise potential just as it is...
Spain and Argentina's Adidas-clad final may shift tournament merchandise demand away from Nike.
Taiwan Semiconductor Manufacturing posted its fifth straight quarter of record earnings earlier today, but that wasn’t enough to cheer investors. The Nasdaq slipped 1.5%, with Sandisk Western Digital and Marvell among the biggest losers. The PHLX Semiconductor index was off 4.3%.
Stock Market Today: The Dow Jones index fell Monday, while tech futures rallied. Micron stock and Sandisk rebounded in premarket trading.
The complaint focuses on Nike’s “Air Max 95 Big Bubble” trainer in a “sport green and safety orange” colourway.
7-Eleven has filed a trademark lawsuit against NIKE over the design of an upcoming Air Max 95 sneaker. The dispute centers on alleged use of 7-Eleven's branding elements in the shoe's color scheme and design. The case introduces legal risk around a product launch that targets collectors and sneaker-focused consumers. NIKE, traded as NYSE:NKE, is dealing with this legal challenge at a time when the stock has fallen 30.3% year to date and 40.7% over the past year, with the current share price...
Regional payouts vary as North America outperforms while Greater China remains a challenging market.
For the past few years, Nike has struggled to figure out its business model. First, the retailer pulled away from some of its distribution partners to build more of its business around building a direct relationship with consumers. That model included building out its own fleet of stores and ...
Nike Stock Slides as Soft Q1 Outlook Steals the Spotlight
China sales remain a key concern as the company works through its turnaround plan.
Nike's (NKE) latest quarterly results and sales guidance indicate a "choppy" turnaround for the spor
Investing.com - U.S. stock futures pointed lower on Wednesday as investors awaited fresh remarks from Federal Reserve Chair Kevin Warsh and monitored uncertain peace talks between the United States and Iran.
Net income increased by just over four times, or 407%, to $1.06bn in the quarter.
JD Sports Fashion PLC (LSE:JD., OTC:JDSPY) shares fell on Wednesday after results from major partner Nike Inc (NYSE:NKE) pointed to weaker sales ahead and continued pressure on consumer demand. The sports fashion retailer was down 2.3% at 82.78p, as investors read across from Nike’s...
7.44am: ABF warns on sugar losses Associated British Foods has warned that weaker sugar trading will hit profits this year, while Primark saw mixed sales in the third quarter. The FTSE 100 group's CEO George Weston says: "Aside from Sugar, our full year outlook for the group is...