The lawsuit was filed in California, which has a law that bans deceptive reference prices.
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Lululemon stock sinks on disappointing full-year guidance. Freedom Broker cuts the price target on LULU shares by more than half.
It’s been easy to call a bottom in Lululemon Athletica in recent years–just keep waiting another day. The specialty athleticwear company, which had already dropped nearly 40% year to date alone before it reported fiscal first-quarter earnings after the bell Thursday, didn’t reward bargain hunters. The quarter itself was better than expected, but the full-year outlook was the culprit: Lululemon said it will earn between $10.95 and $11.15 a share on revenue that will be flat or down 1%, translating into $11 billion to $11.15 billion.
Investing.com -- BTIG downgraded Lululemon Athletica to Neutral from Buy in a note on Friday, citing deteriorating sales trends, reduced earnings visibility, and uncertainty ahead of a leadership transition, analyst Janine Stichter said.
Tariffs and Americas weakness push full-year EPS guidance down
The athleisure company now expects revenue to decline as much as 1% for the year, down from prior guidance of 2% to 4% growth
Lulu on Thursday slashed both its full-year revenue and earnings guidance, though it excludes possible tariff refunds.

Lululemon's new CEO has a windy road ahead.
The athleisure company now expects sales to be down to flat this year, compared with its prior forecast for growth.
Lululemon Athletica Inc (NASDAQ:LULU) shares fell about 10% in after-hours trading on Thursday after the athletic apparel retailer issued guidance pointing to a potential decline in sales, despite reporting first-quarter results that narrowly topped Wall Street expectations. The company...
June 4 (Reuters) - Lululemon Athletica cut its annual revenue and profit forecast on Thursday, as the athletic apparel maker grapples with waning brand appeal in the U.S. amid tough competition,
On a recent Rich Habits Podcast segment, market commentator Ron Santella put it bluntly: “The playbook from last week hasn’t changed. It’s actually gotten more entrenched. Higher for longer is the base case.” For households waiting on a refinance or a first home purchase, he was even more direct: “Today’s report tells you it’s not ... Tariff-Driven Inflation Is Trapping Mortgage Rates, and the Fed Can’t Fix It with Rate Cuts
The class-action complaint claims Amazon prioritized political goodwill over reimbursing shoppers for invalidated IEEPA tariffs.
Sportswear is still a growth market, but not every brand is winning equally. North American retail sales of sports-related apparel and footwear were projected to reach $173 billion in 2025 and rise to $209 billion by 2029, according to a McKinsey & Company report. But the report also ...