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Spencer Jakab | The Missing Ingredient at Starbucks
The Wall Street Journal8d agobearish
Spencer Jakab | The Missing Ingredient at Starbucks

Starbucks is widely believed to be in turnaround mode, but margins, growth and earnings expectations have retreated in the two years since Brian Niccol took over. Read more below in today’s Markets A.

Reuters50d agobearish
Verizon targets wireless customers with new simpler plans, drops some fees

Verizon is aiming to attract customers by offering simpler plans, dropping activation and upgrade fees and unveiling a ‌new loyalty program offering discounts and perks. The U.S. company is aggressively ‌competing with AT&T and T-Mobile in the saturated U.S. telecoms market, where network providers have extended device ​subsidies, added plan discounts and increased network infrastructure spending. Verizon said its new program will offer customers 3% back on bills from July that can be used toward new phones or at consumer brands like Sephora, Hilton, Marriott and Starbucks.

Starbucks Stumbles With Botched South Korean Promotion
The Wall Street Journal70d agobearish
Starbucks Stumbles With Botched South Korean Promotion

Starbucks shares fell 2% Tuesday after a promotion misfire and threatened boycotts in South Korea, one of the chain’s biggest markets. The company’s South Korean licensee recently ran a “Tank Day” marketing campaign, offering discounts on the company’s “Tank” tumbler series. The promotion’s last week coincided with the anniversary of a 1980 massacre in South Korea, when the country’s military deployed soldiers in tanks to crush a demonstration, killing protesters.

Starbucks Cuts Hundreds More Corporate Workers in Turnaround Bid
The Wall Street Journal82d agobearish
Starbucks Cuts Hundreds More Corporate Workers in Turnaround Bid

Starbucks is laying off 300 U.S. workers and closing several regional corporate offices in the latest move by Chief Executive Brian Niccol to turn the coffee chain around. Starbucks said the 300 U.S. corporate roles are based in Seattle along with remote positions scattered around the country. The company said it is closing regional corporate offices in Chicago, Atlanta, Dallas and Burbank, Calif. It will maintain North American regional offices in New York, Toronto and Coral Gables, Fla., along with its Seattle headquarters and a new Nashville, Tenn., corporate hub.