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The skincare brand skipped celebrity endorsements and Sephora shelves, building its business inside dermatologists’ offices and med spas.

e.l.f. Beauty (NYSE:ELF) expanded its retail reach through new partnerships with Sephora in Canada, Mexico, and Brazil. The Naturium skincare brand is launching in Sephora stores and online across Canada and Mexico, widening its North American presence. e.l.f. Cosmetics becomes the first mass color brand available in Sephora Brazil, adding a new entry point in South America. The Naturium rollout and e.l.f. Cosmetics debut in Sephora Brazil only capture part of what this expansion may mean...

Profitability is a key measure of business strength. Companies with high margins have proven they can generate consistent earnings while maintaining financial discipline.

Here’s what could happen to E.l.f. stock next.

The latest trading day saw e.l.f. Beauty (ELF) settling at $93.41, representing a -2.16% change from its previous close.

e.l.f. Beauty launches in Brazil through Sephora as surging international sales and a measured strategy widen its global growth runway.

e.l.f. Beauty is expanding its international retail presence on two fronts, with rhode set to enter more European markets through Sephora and e.l.f. Cosmetics preparing for its Brazil debut.

e.l.f. Beauty currently trades at $96.77 and has been a dream stock for shareholders. It’s returned 220% since September 2021, more than tripling the S&P 500’s 70.6% gain. The company has also beaten the index over the past six months as its stock price is up 31.4% thanks to its solid quarterly results.

Elf Beauty's (ELF) upcoming expansion of its Rhode makeup and skincare brand at Sephora locations in

e.l.f. Beauty's (ELF) upcoming launch of its Rhode products across Sephora stores in Europe presents

e.l.f. Beauty (ELF) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.

e.l.f. Beauty stock has delivered a very strong 5 year return, yet current checks point to a company that looks expensive on most traditional metrics even though the latest intrinsic value estimate suggests the shares are trading close to fair value. Over the past 5 years, e.l.f. Beauty has returned about 262.2%, which sets a high bar for any further gains to be supported by fundamentals. Recent moves such as the price cuts funded by tariff refunds and the planned European retail expansion...

e.l.f. Beauty (ELF) drew fresh investor attention after reporting fiscal 2027 results that topped expectations and prompted management to lift full year sales and adjusted earnings guidance, supported by Rhode demand and international revenue. e.l.f. Beauty’s latest guidance lift comes after a strong run in the stock, with a 90 day share price return of 121.24% and a 30 day share price return of 26.98%, even as the 1 year total shareholder return declined 18.14%. Compare e.l.f. Beauty’s...

e.l.f. Beauty (NYSE: ELF) is expanding its Change the Board Game initiative to UC Berkeley with a new 12-week course focused on boardroom diversity and leadership education. The program is designed to educate students on governance, leadership pathways and inclusive decision making at the board level. This move broadens e.l.f. Beauty’s social impact activity into a major public university setting and may shape how investors view its approach to corporate responsibility. This focus on...

Beauty stock took a hard hit shortly after we published our initial recommendation, but the company has flipped the bearish narrative on the business. The main pressure point: management’s 2026 sales growth guidance, issued in November of 2025, called for low single digit year over year organic sales growth, which excludes the effect of acquisitions. Overall growth guidance was higher, given that the acquisition of rhode, Hailey Bieber’s brand, closed.

e.l.f. Beauty (ELF) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

Beauty stocks face cautious spending and cost pressures, but Est??e Lauder, e.l.f. Beauty, Coty and Helen of Troy pursue growth through innovation.

EL, ELF, COTY and HELE navigate cost pressures and selective demand through innovation, digital growth and stronger brand strategies.

Shares of cosmetics company e.l.f. Beauty (NYSE:ELF) jumped 4.9% in the afternoon session after the company's brand, rhode, announced that its skin-focused collection will launch at Sephora online and in physical stores across Europe starting September 30, 2026, according to the company’s press release.

Friday's post-earnings selloff in beauty stocks is reversing sharply, but the rebound in Ulta Beauty and e.l.f. Beauty is telling two very different stories depending on where each stock started the year.

Walmart, e.l.f. Beauty, and Tractor Supply are among companies directing billions in refunds toward lower prices rather than profits

The cosmetics and skincare company's high-growth days are over.

e.l.f. Beauty recently expanded its pickle-inspired product line and executed a large-scale activation at the Minnesota State Fair, featuring a 10-foot pickle jar, branded Skyride gondolas, and product gifting as the event’s only official beauty brand sponsor. This quirky but material push into experiential marketing highlights how e.l.f. is using high-traffic cultural events to deepen brand awareness and consumer engagement. Next, we’ll explore how this large-scale state fair activation...

Amazon's 10.8% net margin and $7.7 billion free cash flow contrast sharply with e.l.f.'s 1.6% margin, but one growth rate tells a different story.

BBWI, EL and COTY offer exposure to beauty trends spanning value, innovation, fragrance and omnichannel shopping.

Growth boosts valuation multiples, but it doesn’t always last forever. Companies that cannot maintain it are often penalized with large declines in market value, a lesson ingrained in investors who lost money in tech stocks during 2022.

e.l.f. Beauty, Inc. (NYSE:ELF)’s growth story right now has a very famous face behind it. Rhode, the skincare and makeup brand founded by Hailey Bieber, was bought by e.l.f. for $1 billion a year ago. It contributed about $160 million of the $479.4 million in sales the company posted last quarter, helping total sales climb […]

Investors need to pay close attention to ELF stock based on the movements in the options market lately.

Sally Beauty's Q3 earnings beat as margin gains offset weak sales, but tighter 2026 guidance keeps demand concerns in focus.

Estee Lauder (EL) is likely to provide full-year guidance in line with its preliminary expectations,