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Linda Bolton Weiser, Water Tower Research Managing Director explains how Procter & Gamble (PG), e.l.f. Beauty (ELF), and Estée Lauder (EL) leverage brand equity, product innovation, and the "lipstick effect" to maintain strong pricing power and stay inflation-proof.

Investor focus on e.l.f. Beauty (ELF) has sharpened after a clear split between strong sales growth and a decline in operating margins. This has raised fresh questions about how effectively the company is managing its expenses. See our latest analysis for e.l.f. Beauty. Against this backdrop, e.l.f. Beauty’s recent momentum has been strong, with a 30-day share price return of 24.72% and a 90-day share price return of 37.69%. This comes even though the 1-year total shareholder return is down...

e.l.f. Beauty Inc (NYSE:ELF) is expected to report a strong fiscal first-quarter performance when it releases results on August 5, though investors are likely to remain focused on management's outlook for consumer demand and whether the company maintains its full-year guidance. UBS forecasts...

In the past six months, e.l.f. Beauty has paired very strong multi‑year sales momentum with a recent contraction in operating margin, raising fresh questions about its cost base. This combination of rapid top-line expansion and pressure on profitability highlights a potential shift in how efficiently the company is converting growth into earnings. Next, we’ll examine how concerns about shrinking operating margins may alter e.l.f. Beauty’s existing investment narrative and future...

e.l.f. Beauty stock has delivered a very strong 5 year return, yet current valuation checks and market multiples suggest the shares are not obviously cheap at around US$84.10. Over the past 5 years, e.l.f. Beauty has returned 194.0%, which puts longer term shareholders in a strong position even though recent 1 year and 3 year returns have been weaker. Future expectations around revenue growth and margins can support the current price. However, any disappointment in execution or a reset in...

These stocks have market caps below $5 billion, but they could be much more valuable in the future.

Over the past six months, e.l.f. Beauty’s stock price fell to $77.27. Shareholders have lost 10.9% of their capital, which is disappointing considering the S&P 500 has climbed by 6.2%. This might have investors contemplating their next move.

E.l.f. has a few growth catalysts ahead.

e.l.f. Beauty's skin care mix rises to 23% of global consumption as e.l.f. SKIN, Naturium and rhode gain scale and pursue more share.

e.l.f. Beauty (ELF) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.

Consumer staples stocks are solid insurance policies in frothy markets ripe for corrections. But they’re also double-edged swords as they often lag in booming conditions, and this pattern has persisted recently. Over the past six months, the industry has recorded a loss of 3.9%, a far cry from the S&P 500’s 8.4% ascent.

US consumer staple companies likely faced another "tricky" quarter, with earnings growth seen impact

e.l.f. Beauty, Inc. (NYSE:ELF) is one of the 10 Fastest Growing Consumer Stocks to Buy Now. On June 16, 2026, Deutsche Bank raised the firm’s price target on e.l.f. Beauty, Inc. (NYSE:ELF) to $64 from $62 and kept a Hold rating on the shares. Deutsche Bank said the company is expanding into hair care. Also […]

e.l.f. Beauty (ELF) concluded the recent trading session at $72.25, signifying a -3.79% move from its prior day's close.

e.l.f. Beauty (ELF) is in focus after launching its Grip, Set, Go campaign with RED Driver Training in the UK, offering thousands of free driving lessons and extending its brand beyond core cosmetics. See our latest analysis for e.l.f. Beauty. Set against the Grip, Set, Go campaign, e.l.f. Beauty’s recent share price moves tell a mixed story, with a 30 day share price return of 22.81% but a 1 year total shareholder return that is down 29.16%, suggesting short term momentum while longer term...

Companies with solid operating margins have a competitive edge, allowing them to reinvest for sustainable expansion. The best of these businesses balance profitability with reinvestment, setting themselves up for long-term success.

Recently, Zacks.com users have been paying close attention to e.l.f. Beauty (ELF). This makes it worthwhile to examine what the stock has in store.

The S&P 500 is suddenly lagging other indexes, bringing rewards for investors who stuck with international, small-cap, and other parts of the stock market.

EL, ULTA and ELF capitalize on premiumization, product innovation and digital engagement as the beauty and cosmetics industry continues to evolve.

In the latest trading session, e.l.f. Beauty (ELF) closed at $74.54, marking a -1.06% move from the previous day.

Helen of Troy (HELE) delivered earnings and revenue surprises of +750.00% and +7.20%, respectively, for the quarter ended May 2026. Do the numbers hold clues to what lies ahead for the stock?

e.l.f. Beauty targets double-digit fiscal 2027 sales growth, but sustaining the run hinges on Rhode's scale and stronger core brand momentum.

Great things are happening to the stocks in this article. They’re all outperforming the market over the last month because of positive catalysts such as a new product line, constructive news flow, or even a loyal Reddit fanbase.

e.l.f. Beauty’s share price has rebounded sharply in the short term. However, after a five year gain of about 195.3%, the stock now screens as expensive on Simply Wall St’s valuation checks, raising questions about how much of the growth story is already reflected in the current price. Over the past five years, e.l.f. Beauty has delivered a return of roughly 195.3%, which can leave new buyers facing a much tighter margin of safety than earlier investors enjoyed. Recent news highlights strong...

In recent weeks, e.l.f. Beauty has attracted attention for its strong business momentum, including analyst expectations for higher revenue and its expanding multi-brand portfolio, while earnings forecasts for the next quarter have softened. At the same time, the company has been deepening consumer engagement through initiatives like its ongoing multi-year partnership with the National Women’s Soccer League and World Cup-related activations for e.l.f. Skin and e.l.f. Cosmetics. Next, we’ll...

Executives across multiple industries joined the WSJ Leadership Institute at the Cannes Lions festival to explore how artificial intelligence is reshaping the corporate landscape and transforming how they lead their companies.

In the latest trading session, e.l.f. Beauty (ELF) closed at $76.42, marking a -2.96% move from the previous day.

Wall Street’s bearish price targets for the stocks in this article signal serious concerns. Such forecasts are uncommon in an industry where maintaining cordial corporate relationships often trumps delivering the hard truth.

ELF's growth profile is shifting as skincare, Rhode and international expansion gain scale, but softer core demand and cost pressures cloud visibility.

Zacks.com users have recently been watching e.l.f. Beauty (ELF) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.