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From Farmland to Fast Trading, ETFs Are Doing It All
etf.com10d agoneutral
From Farmland to Fast Trading, ETFs Are Doing It All

<p>The ETF industry appears to be partially shifting gears, from expansive growth to a greater focus on scale if recent acquisitions are any indicator. The ETF Zoo crew talks this emerging trend, as well as the ongoing innovation happening from leveraged funds to new filings for farmland, and what the AI chokepoints really mean for ETFs and investors in an episode you don't want to miss.</p>

Apple Unveils Its First Foldable iPhone Today: The ETFs That Will Feel It Most
etf.com10d agoneutral
Apple Unveils Its First Foldable iPhone Today: The ETFs That Will Feel It Most

<p>Today is the day. At its "Surprise and Shine" event on September 9, 2026, Apple is expected to unveil its first-ever foldable iPhone — a roughly $2,000 device that could be the company's most important product launch in years — alongside the iPhone 18 Pro and Pro Max. For the millions of investors who own Apple through ETFs, the bigger question isn't the phone. It's what happens to the funds that hold Apple as a top position. Here's what history says about Apple on launch day, and the ETFs th

How to Research Any ETF in Five Minutes
etf.com10d agoneutral
How to Research Any ETF in Five Minutes

<p>Before you buy any ETF, there's one page you should visit first: its ETF.com fund page. Type any ticker after etf.com — like <a href="/QQQ">etf.com/QQQ</a> — and you land on a single, comprehensive dashboard that tells you everything you need to know about the fund, from its live price to what it holds to how efficiently it trades. Here's a guided tour of what an ETF.com fund page offers, and how to use it to make smarter decisions.</p>

VOO vs. QQQ: Which Popular ETF Is Right for Your Portfolio in 2026?
etf.com10d agoneutral
VOO vs. QQQ: Which Popular ETF Is Right for Your Portfolio in 2026?

<p>They're two of the most popular ETFs on the planet, held by tens of millions of investors and they're often pitched as alternatives to each other. But <a href="https://www.etf.com/VOO">VOO</a> and <a href="https://www.etf.com/QQQ">QQQ</a> are built for different jobs. One gives you the broad U.S. market at rock-bottom cost; the other concentrates your money in the biggest growth and tech names for higher potential returns and higher risk. Here's a complete <a href="https://www.etf.com/VOO">VO</a>