Starbucks (SBUX) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.
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When Starbucks introduced its new flat-fee pricing for drink customizations last year, the aim was to ease customer frustrations. As it turns out, the coffee megalith only shot itself in the foot. Data from market research firm YouGov shows that customers’ value perception of Starbucks fell notably ...
Starbucks, NasdaqGS:SBUX, has been hit by a public backlash in South Korea after a marketing campaign tied to the Gwangju Uprising anniversary. The controversy has been followed by a reported decline in sales in the country and a rare global apology from leadership. Executives linked to the campaign have been dismissed and the company has launched an internal investigation into how it was approved. The incident highlights reputational and operational risks for Starbucks in one of its key...
It's a Strong Buy for the first time since 2019.
Consumer stocks were mixed late Tuesday afternoon with the State Street Consumer Staples Select Sect
Starbucks shares fell 2% Tuesday after a promotion misfire and threatened boycotts in South Korea, one of the chain’s biggest markets. The company’s South Korean licensee recently ran a “Tank Day” marketing campaign, offering discounts on the company’s “Tank” tumbler series. The promotion’s last week coincided with the anniversary of a 1980 massacre in South Korea, when the country’s military deployed soldiers in tanks to crush a demonstration, killing protesters.
Starbucks is pulling the plug on an automated inventory system.
Brian Niccol's $97.8 million compensation dwarfs the median Starbucks employee's $14,674, but the gap looks different at every chain
The chain's mobile and delivery channels created parallel production demands without matching staffing, fueling worker frustration
Starbucks shares sink as the company retires AI inventory counting tool. Here’s why the announcement is largely bearish for SBUX shares.
As Starbucks stock climbs 25% year-to-date, the Khloud protein popcorn partnership signals the company's turnaround is finally taking hold.
Starbucks Corporation (NASDAQ:SBUX) is included among the Dividend Stock Portfolio For Retirement: Top 12 Stock Picks. On May 21, Reuters reported that Starbucks Corporation (NASDAQ:SBUX) ended an AI program that employees had been using to automate certain inventory counts. The move came about nine months after the system was rolled out across North American stores, […]
Companies love a good origin story for a technology bet. They almost never love the cleanup story that follows. For the last three years, every quarterly call from a consumer-facing chain has carried some version of the same promise. Artificial intelligence would cut labor costs, speed up service, ...
Restaurant sales rose for the third straight month despite soaring gas prices, lifting prospects for SBUX, DRI and ARMK.

<body><p>STORY: Starbucks faces a "very significant" drop in sales in South Korea after a public outcry over its 'Tank Day' tumbler marketing campaign.</p><p>That's according to an official from operator Shinsegae Group.</p><p>The retailer, whose subsidiary E-Mart owns the coffee chain in South Korea, has faced mounting criticism after the promotional campaign was launched on the anniversary of 1980's May 18 Gwangju Uprising.</p><p>:: Archive</p><p>That event saw the country's then military government deploy troops and tanks to suppress pro-democracy demonstrations, leaving hundreds dead or missing.</p><p>According to the official, Starbucks Korea's e-commerce team organized the campaign and received final approval from team leaders and executives.</p><p>On Tuesday, Shinsegae Group chairman Chung Yong-jin made a public apology.</p><p> "I take it very seriously that Starbucks Korea's inappropriate marketing hurt and angered many people. I won’t make any excuse. I will take all responsibility for the incident. It is my fault. All members of Shinsegae Group, including myself, will remember our society's history and sacrifices, and always deeply understand and respect the hearts of the people.”</p><p>Shares in Shinsegae were down over 2% by midafternoon in Seoul, though E-Mart saw gains. </p><p>The parent company fired the head of Starbucks Korea last week after apologizing over the campaign.</p><p>Starbucks Global also apologized and said an investigation had begun.</p></body>
In fast-casual restaurants right now, there is one number every analyst is hunting for, and almost nobody is producing it. That number is positive guest traffic. Sweetgreen (SG) posted an 11.2% traffic decline in the first quarter of 2026, per its first-quarter 2026 earnings release. Chipotle (CMG) ...
A billionaire whose company runs Starbucks in South Korea has publicly apologised for a controversial marketing campaign. Starbucks Korea was promoting a new range of coffee tumblers in an event called "Tank Day" on 18 May. Shares in Shinsegae - which owns a majority stake in Starbucks Korea - fell on Tuesday after the company's chairman, Chung Yong-jin, publicly apologised for "inappropriate marketing" that "hurt and angered many people".
Just because it’s a holiday Monday doesn’t mean you can live without coffee. So if a Starbucks run is part of your morning routine, you may be wondering whether you can still grab that iced brown sugar oat milk espresso or latte just like you usually do, even though it's Memorial Day. While ...
Corporate America has spent the past two years acting like every problem has an artificial intelligence (AI) solution attached to it. The pitch is always the same. Faster than people. Cheaper than people. More accurate than people. Boardrooms have funded it, consultants have sold it, and ...
When most restaurant chains have been sounding the alarm on the American consumer, Starbucks just posted one of its strongest quarters in recent memory. The numbers were hard to ignore. Global comparable store sales grew more than 6%. Transactions in the U.S. rose over 4%. Earnings ...
The coffee chain is reverting to manual counts nine months after deploying the tool across North American stores

Private markets are in focus, with initial public offerings (IPOs) from Anthropic (ANTH.PVT), OpenAI (OPAI.PVT), and SpaceX (SPAX.PVT) on the horizon. Powers Advisory Group managing partner Matt Powers joins Yahoo Finance to explain why he says investors should wait to buy into these names.
The coffee chain paused the system after workers reported stocking problems.
The tool was rolled out under CEO Brian Niccol in an effort to address continuing stock shortfalls.
The coffee giant is ending its computer vision inventory counting system — which employees called “unreliable” — in favor of traditional stock-keeping methods, Reuters reported.
Starbucks is facing a backlash in South Korea — its third-largest market — after a marketing campaign that was viewed as mocking the victims...
Not every retail closure happens abruptly. Some chains do have public mass closures, or even abrupt shutdowns of hundreds of locations, but in many cases, stores close in a trickle. Many brands, like Macy's and Starbucks, might announce a large shutdown, but only close the stores as leases expire. ...
Recent performance snapshot for Starbucks (SBUX) Without a single headline event driving attention today, Starbucks (SBUX) still offers plenty for investors to weigh, from its recent share performance to the scale of its global coffee operations. The stock’s recent returns show steady movement, with gains of 0.1% over the past day, 0.5% over the past week, about 7.6% over the past month, and roughly 11.2% over the past 3 months. Year to date, Starbucks posts a total return of 26.8%, while the...
Activist hedge fund Elliott Management increased its position in Hewlett Packard Enterprise while exiting investments in Bill Holdings and Sensata Technologies during the first quarter.