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Apple Is Quietly Hiking Prices on Macs and iPads, and the iPhone Could Be Next
24/7 Wall St.50d agoneutral
Apple Is Quietly Hiking Prices on Macs and iPads, and the iPhone Could Be Next

Apple (NASDAQ:AAPL) just raised Mac and iPad prices by $100 to $300 depending on the device, and CNBC’s MacKenzie Sigalos framed the move as the first real crack in Apple’s pricing dam. “Those shares falling this morning as investors digest the company’s first real move to pass the AI memory crunch directly onto consumers,” she ... Apple Is Quietly Hiking Prices on Macs and iPads, and the iPhone Could Be Next

Apple raises prices for MacBooks and iPads, as costs soar over AI
AFP51d agobullish
Apple raises prices for MacBooks and iPads, as costs soar over AI

Apple said Thursday it was raising prices for its MacBook computers, iPad tablets and other products, citing spiraling memory and storage costs sparked by the rise of artificial intelligence.The price hikes -- the first concrete change stemming from outgoing CEO Tim Cook's repeated warnings about rising costs -- sent Apple shares plummeting more than 4.7 percent in morning trade. 

Apple Sinks 6% in a Memory-Cost “Hundred-Year Flood” That Has Micron Surging
24/7 Wall St.51d agoneutral
Apple Sinks 6% in a Memory-Cost “Hundred-Year Flood” That Has Micron Surging

Shares of Apple (NASDAQ:AAPL) are down 6% in midday trading on Thursday, sitting near $274 after closing the prior session at $293. The slide is Apple stock’s sharpest single-day move in months and stands out against its 38% one-year gain. The trigger came straight from the C-suite. Apple announced price increases on MacBooks and iPads, ... Apple Sinks 6% in a Memory-Cost “Hundred-Year Flood” That Has Micron Surging

Apple shares drop after company raises prices on Mac and iPad lineup
Proactive51d agobearish
Apple shares drop after company raises prices on Mac and iPad lineup

Apple Inc (NASDAQ:AAPL, XETRA:APC) shares fell more than 6% on Thursday after the company announced price increases across several MacBook and iPad models, marking its first formal move to pass rising memory and storage costs on to consumers amid intensifying AI-driven demand for...

Apple Stock Is the Dow’s Worst Performer. Price Hikes Are Just the Latest Sting.
Barrons.com51d agoneutral
Apple Stock Is the Dow’s Worst Performer. Price Hikes Are Just the Latest Sting.

Apple stock fell on Thursday after the tech giant jacked up prices on its MacBooks and iPads, increasing worries that its comeback year could be screeching to a halt. Shares dropped 5.2% to $277.89, on pace for their largest percentage decrease since April 4, 2025, according to Dow Jones Market Data. The prices changes, all at least $100, are laid out on Apple’s website.

Memory chip shortage is pushing Apple prices higher
Yahoo Finance Video51d agoneutralVIDEO
Memory chip shortage is pushing Apple prices higher

Apple is expected to raise prices across its product lineup as memory chip shortages increase component costs. Yahoo Finance Tech Editor Dan Howley joins Julie Hyman on Market Catalysts to discuss what the price hikes could mean for consumers and Apple's hardware business.

Apple’s Target Climbs as Earnings Accelerate: The Case For Double-Digit Upside
24/7 Wall St.51d agobullish
Apple’s Target Climbs as Earnings Accelerate: The Case For Double-Digit Upside

Apple (NASDAQ:AAPL) has become one of the more interesting setups in mega-cap tech. After a 46.9% rally over the past year and an 8.01% year-to-date gain, the stock consolidated in June. With earnings accelerating and the iPhone 17 cycle feeding the top line, our model sees room for double-digit upside. Our 24/7 Wall St. price ... Apple’s Target Climbs as Earnings Accelerate: The Case For Double-Digit Upside

Why the Dow Is Soaring But the Nasdaq Is Falling
Barrons.com51d agoneutral
Why the Dow Is Soaring But the Nasdaq Is Falling

The stock market is leaving Big Tech stocks in the dust. The Dow surged 733 points, or 1.4%, while the S&P 500 gained 0.3%. The Nasdaq, which was up nearly 1% at the open, was down 0.6%. More than four-in-five S&P 500 stocks were set to close higher, but the Roundhill Magnificent Seven ETF dropped 2%.

Memory Price Tsunami Swamps Apple as Tim Cook Hikes Prices 20%
24/7 Wall St.51d agoneutral
Memory Price Tsunami Swamps Apple as Tim Cook Hikes Prices 20%

The artificial intelligence boom is creating winners and losers in places many investors never expected. While most attention remains fixed on GPUs from Nvidia (NASDAQ:NVDA), memory chips have quietly become one of the industry’s biggest bottlenecks. Every AI server requires massive amounts of high-bandwidth memory (HBM) and DRAM, and supply simply can’t keep pace with ... Memory Price Tsunami Swamps Apple as Tim Cook Hikes Prices 20%