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Under Armour stock drops: AlphaSpace chart breakdown
Yahoo Finance Video5d agobearishVIDEO
Under Armour stock drops: AlphaSpace chart breakdown

Yahoo Finance Senior Reporter Brooke DiPalma and Yahoo Finance Markets and Data Editor Jared Blikre take a closer look at Under Armour (UAA) stock, which drops on the company's disappointing outlook. Yahoo Finance's AlphaSpace is a premium investment platform that combines data, charting, news, analysis, and more to help retail investors understand markets.

Investing.com8d agobearish
JPMorgan cuts Nike to Underweight, sees EPS well below consensus

Investing.com -- JPMorgan downgraded Nike to Underweight from Neutral in a note Tuesday, warning investors that the financial impact of the company's turnaround decisions will linger far longer than the Street expects, pressuring earnings through fiscal 2028.

JD Sports downgraded due to pressure on consumers and lack of 'brand heat'
Proactive9d agobearish
JD Sports downgraded due to pressure on consumers and lack of 'brand heat'

JD Sports Fashion PLC (LSE:JD., OTC:JDSPY) has been downgraded by RBC Capital Markets as it views sportswear markets as "highly promotional", with lower-income consumers under pressure from the elevated cost of living. Cutting the rating to 'sector perform' from 'outperform', with a 100p...

Why Adidas shares slumped following World Cup bump
Reuters Videos13d agobearishVIDEO
Why Adidas shares slumped following World Cup bump

<body><p>STORY: :: Was sponsoring the World Cup worth it?</p><p>:: Peter Devlin, Business reporter</p><p>"Was sponsoring the World Cup worth it?</p><p>If you ask Adidas - maybe not. Shares in the sportswear giant just suffered their biggest drop on record.</p><p>Its huge World Cup marketing bet delivered blockbuster sales - but profits couldn’t keep up.</p><p>Adidas went all in on football’s biggest stage - launching merchandise months before rivals Nike and Puma.</p><p>Then backed it all with a star-studded campaign featuring Timothée Chalamet, Lionel Messi and Bad Bunny.</p><p>And the campaign worked. Adidas sold four times more jerseys and twice as many footballs as the previous tournament, generating around €1.5 billion in World Cup-related sales.</p><p>But attention doesn’t come cheap. Adidas spent an extra €212 million on marketing. So was it worth it?</p><p>Adidas is racing to find its next hit as demand for its Samba and Gazelle sneakers cools.</p><p>But while trends fade, owning the world’s biggest sporting stage is something no rival can take away.</p><p>And in the battle for attention, that might just be the winning goal."</p></body>

Analysts Fret About Nike's 'Strategic Misstep'
The Wall Street Journal21d agobearish
Analysts Fret About Nike's 'Strategic Misstep'

Analysts who follow Nike are expressing skepticism about its move to consolidate online sales in China. The company said Wednesday that it will cut off most of the third-party e-commerce vendors who sell its products, consolidating sales into about a dozen of the country’s top e-commerce platforms and Nike’s own Chinese-language website and app. “The decision to terminate this very important channel is a strategic misstep in our view,” said Laurent Vasilescu, an analyst at BNP Paribas.

The Bull Case For NIKE (NKE) Could Change Following Missed World Cup Moment And Brand Relevance Questions
Simply Wall St.22d agobearish
The Bull Case For NIKE (NKE) Could Change Following Missed World Cup Moment And Brand Relevance Questions

In recent months, Nike completed its share repurchase program announced in June 2022, buying back 124,360,522 shares for US$12,124.68 million, while also facing weak consumer demand, discounting in key Sportswear and Jordan lines, and criticism from LeBron James about losing cultural relevance. The company also missed out on World Cup final exposure as Adidas-sponsored teams dominated the spotlight, limiting Nike’s tournament-related brand visibility and merchandise potential just as it is...

Nike (NKE) Faces 7 Eleven Trademark Lawsuit Over Air Max 95 Design
Simply Wall St.40d agobearish
Nike (NKE) Faces 7 Eleven Trademark Lawsuit Over Air Max 95 Design

7-Eleven has filed a trademark lawsuit against NIKE over the design of an upcoming Air Max 95 sneaker. The dispute centers on alleged use of 7-Eleven's branding elements in the shoe's color scheme and design. The case introduces legal risk around a product launch that targets collectors and sneaker-focused consumers. NIKE, traded as NYSE:NKE, is dealing with this legal challenge at a time when the stock has fallen 30.3% year to date and 40.7% over the past year, with the current share price...

Nike closes stores, studios, and its flagship location
TheStreet42d agobearish
Nike closes stores, studios, and its flagship location

For the past few years, Nike has struggled to figure out its business model. First, the retailer pulled away from some of its distribution partners to build more of its business around building a direct relationship with consumers. That model included building out its own fleet of stores and ...