In early May 2026, Coupang reported first-quarter revenue of US$8,504 million, but moved from a prior-year net income of US$107 million to a net loss of US$266 million, while expanding its share repurchase program to a total authorization of US$2.00 billion and completing US$634.86 million of buybacks. At the same time, Coupang’s continued data-incident fallout, rising losses, and heavier investment in growth have prompted analysts to cut earnings estimates even as revenue still increased...