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The Trade Desk recently announced integrations with Pacvue and Skai that let mutual clients manage and optimize Trade Desk programmatic campaigns alongside retail media and search within unified commerce media platforms. The company also became the first-ever DSP partner for vertical short drama platform DramaBox, adding a new global content format to its omnichannel reach and measurement capabilities. Next, we’ll examine how integrating Trade Desk campaigns into Pacvue and Skai’s commerce...

Investing.com -- Brokerage firm Wedbush has upgraded digital advertising company The Trade Desk from “Underperform” to “Neutral,” citing near-term growth catalysts such as global sporting events and political advertising, while warning of intensifying long-term competitive pressures.