
Wayfair’s second quarter was marked by strong top line growth and improved profitability, with management attributing the results to accelerating order momentum, a growing active customer base, and success in both mass market and luxury segments. CEO Niraj Shah pointed to a 6% uptick in orders and highlighted the outperformance of specialty retail and Perigold, Wayfair’s luxury offering, which saw 35% growth in the quarter. Management credited investments in customer experience programs, such as
