Bouygues Telecom (EU:EN) has integrated an AI-powered advertising solution from Perion Network (NASDAQ:PERI) into its marketing operations, helping reduce customer acquisition costs by 34% and lowering campaign carbon intensity by 51%, according to a statement released by Perion. The telecoms operator, which serves more than 30 million customers, deployed Perion’s Outmax AI agent as part of its Fiber-to-the-Home advertising campaign while continuing to access premium advertising inventory and im