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Texas AG Paxton to Probe Whether Celsius Marketed Energy Drinks to Children
The Wall Street Journal69d agobearish
Texas AG Paxton to Probe Whether Celsius Marketed Energy Drinks to Children

Texas Attorney General Ken Paxton has launched an investigation into Celsius Holdings to probe whether the company knowingly marketed energy drinks toward children and teenagers. The investigation will focus on the Alani Nu line of energy drinks, sold by a Celsius subsidiary and marketed with “colorful packaging, playful design elements, and youth-oriented branding strategies,” Paxton’s office said Thursday. Celsius Holdings didn’t immediately respond to a request for comment.